Buying websites – Update

In earlier posts I mentioned I was looking to buy adsense generating websites and I managed to buy 4 of these websites. In this post I will discuss them and see if it was a good investment so far or not.

I searched to buy Adsense websites and bought 4 so far. It is not easy to find these sites. Adsense generating websites are not often for sale. It seems everyone is keeping their Adsense generating websites and not putting them up for sale. Who would sell their websites bringing in passive income, right? I did manage to buy 4 sites in 3 transactions.

I think I overpaid

The sites I bought are running for a couple of months now and I think I might have overpaid. First I will share some statistics of the sites:

Website 1: TR

I bought TR for €2800,-. I think this is the most I ever paid for a website. In the past I bought a xbox forum for €2100 and I just checked, it is a blog now. Weird… I sold this site for €3500 so made a nice profit in a short period of time (I think I had it for 3-4 months). Anyway; TR. TR is a recipe website. I am not into cooking or recipes and I am not sure I am still happy with the buy. I also got caught up with the bidding war that was going on and think I overpaid for the site.

I am running the site since October ’18 and so far the statistics are:

Costs: €2800,-
Adsense revenue: €687,84

Monthly average: €137,57

This might look good for 5 months, but December is the top month for this site bringing in €400,- in that month alone. On average it should bring in €1200,- a year, that would take me well over 2 years to get my investment back.

Website 2: VV

Bought this website for €400,-. The domain is good as well. It is an EMD (exact match domain) and a .com domain. I would pay this alone for the domain if I really wanted it. It is good it has a site and generating a bit of income. The plan is to work on this website and let it generate more Adsense revenue.

The site is running since September ’18 and so far the statistics are:

Costs: €400,-
Adsense: €63,94
Monthly average: €10,66


When calculating the monthly average this site is not really a good investment. But considering the domain is good, this investment is not that bad. I don’t regret buying it.

Website 3 & 4: B-E

These 2 websites was a package deal. The 2 sites are connected to each other and are in the same small niche. The sites need work and SEO. I see potential in these two. The total amount I paid for it was €950.

These sites are running from October ’18 and so far the statistics are:

Costs: €950,-
Adsense: €175,76 (€164,77 & €10,99)
Monthly average: €35,15


Paid almost 30 times the monthly revenue for this. That is a bit too much for these sites. Sites got potential but need work. Not sure if I can give it to them at the moment.

Summary

Costs: €4150,-
Adsense: €927,54


I paid €4150 for 4 websites bringing in €927,54 so far. These buys are not great deals. I think I even overpaid a bit. The plan is to work on the sites and get them up in rankings in the next 3-6 months. I hope the Adsense revenue will go up and my return on investment will be here quicker.

I am still looking to buy more websites to build my passive income. For the last 6 months I am looking for good Adsense websites to buy but there are barely good listings. The good listings seem to go for really high prices, I am talking about 40x monthly revenue. When I get my hands on a new site I will share it here with you. There is 1 website that I am looking at this moment but the auction will run for another 14 days. If it doesn’t get too high I will join bidding in the last day.

I am interested in your thoughts about these buys. Let me know in the comments.

AdSense Page-level ads review

A few weeks ago I started using Google AdSense Page-level ads on one of my niche blogs. The ads were running for two weeks and just got 2 clicks resulting in €0,47 AdSense revenue. The average of clicks a day is around 20 now, so the CTR is really low for these Page-level ads. I decided to quite AdSense Page-level ads for now.

Google Rankings

While reading my older post about using AdSense Page-level ads I state that the site is getting 100 uniques a day. Well, things has changed in last couple of weeks. The site was getting up to 400 uniques a day last week. I was ranking on #3 in google.nl for one of the keywords I was aiming for. A great success and the site was bringing in some extra AdSense money. But, this success didn’t last long. Just a few days ago Google put me back at #8… Bye bye traffic. The site is back at 100 uniques a day now.

Potential

My site was on #3 for about 1 week and I saw the potential of this rank. I am not sure why I am put back at #8 after one week. I even got one very related strong backlink from quite a big site. At least I know the potential of this rank and I will work to get it back. I did a due diligence on the number 1 and 2 and they don’t seem that strong. The backlinks they have are not super related and not from very high profile websites. I think I can beat them but it will take some time.

Google AdSense revenue

The AdSense revenue for June is setting a new record again. When I got that #3 position for my niche site the average AdSense revenue was around €5,- a day. Unfortunately the site is now at #8 and bringing in €1 or €2 a day. If I am able to push the site to the number 1 position, I guess the AdSense revenue will be around €10,- a day.